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When Heaven Was at the Corner of Sycamore and Main
When Heaven was at the Corner of Sycamore and Main was an advertising slogan used by the Packard Motor Car Company to help promote their Packard automobile starting at the end of the 1930s.
==Overview==
By the late 1930s, the Packard Motor Car Company had established itself as a major player among American manufacturers of luxury cars. Packard's image was also one of its biggest marketing challenges. In the minds of most Americans, Packard symbolized power, wealth, and glamour, items that were in short supply during the Great Depression. The challenge for Packard was to maintain its reputation for building finely crafted automobiles while beginning to market at least some of its cars in a price range that would be affordable to middle-class Americans in the midst of the economic issues of the decade. It was from this that the advertising agency, Young and Rubicam created "When Heaven was at the Corner of Sycamore and Main," an advertisement designed to help Packard sell its low-end automobiles.〔Riggs, Thomas, ''Encyclopedia of Major Marketing Campaigns'', Detroit: Gale Publishing, 2000. 1294.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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